Translating the core brand identity developed by The Seventh Art, I designed a sophisticated digital presence optimized for high-end real estate acquisition. Following the initial launch, I continued to spearhead ongoing website updates, maintaining fluid layout integrity, disciplined typographic hierarchy, and seamless user experiences tailored to a global audience.
Monogram New York
- Digital Ads
- Website
I directed the comprehensive digital evolution and omnichannel marketing assets for Monogram New York, a luxury residential tower in Midtown Manhattan. Initially designing the launch website as Digital Director at The Seventh Art, I subsequently partnered with Agency in Pursuit to manage the post-launch creative ecosystem, executing full-spectrum design updates across digital platforms and physical touchpoints.
In Collaboration with:
Seventh Art & Pursuit
To sustain market momentum and drive continuous conversion, I extended Monogram’s visual language into a comprehensive, multi-channel campaign suite. This included designing high-impact New York Times print ads, targeted digital banner campaigns, and structured editorial eblasts, alongside large-scale neighborhood signage and physical retail environments.
