The digital interface establishes a tranquil, editorial narrative tailored for luxury real estate discovery. Grounded by disciplined typography, fine-line layout framing, and generous negative space, the design allows cinematic architectural renderings and lifestyle imagery to lead the user experience. Every interaction pattern was shaped to guide prospective buyers and brokers intuitively through floor plans, residential finishes, and resort-level amenities.
Mr. C Residences Boca Raton
- Digital Ads
- Website
Working as Digital Director with The Seventh Art, I led the digital art direction and website design for Mr. C Residences Boca Raton. Inspired by four generations of the Cipriani family’s hospitality heritage, the objective was to translate the brand’s timeless European glamour and maritime sophistication into an elite digital flagship for 133 private luxury residences.
Agency: The Seventh Art
Brand Heritage: Mr. C / Cipriani
Web Development: SYSTEM Studio
In close collaboration with SYSTEM Studio for technical engineering and frontend build, the digital art direction prioritized absolute responsive fidelity. The desktop layout's typographic rhythm translates seamlessly into mobile viewports, preserving crisp grid margins and effortless inquiry funnels across all devices.
