The re-brand establishes a powerful visual narrative that anchors Marx Realty at the intersection of heritage and modern sophistication. From foundational brand strategy to typography and visual assets, every creative element was developed to project an aesthetic of timeless authority, distinguishing the firm within a highly competitive market landscape.
Marx Realty
- Branding
- Collateral
- Website
I led the comprehensive re-brand and complete creative execution for Marx Realty, a prominent real estate investment and management firm. My objective was to modernize their entire visual identity and translate it into a sophisticated digital platform that reflects the company’s historic legacy, design-led philosophy, and premier property portfolio.
In Collaboration with:
12 Locks NYC
The website acts as the digital anchor for the new brand identity, rejecting traditional corporate formats in favor of a clean, high-touch editorial interface. Utilizing fluid grid structures, disciplined typography, and cinematic visual elements, the platform provides an immersive user experience that showcases flagship properties with absolute clarity and precision.
85 Worth Street
- Branding
- Collateral
- Digital Ads
I directed the comprehensive brand identity and cross-channel creative suite for 85 Worth, an elegant residential conversion in New York City. The objective was to cultivate a distinct visual identity that captures the building’s historic Tribeca character and translate it seamlessly across highly refined physical and digital marketing touchpoints.
In Collaboration with:
12 Locks NYC
Translating historic Tribeca character into a cohesive, high-end identity across physical and digital touchpoints.
The branding framework establishes an aesthetic of classic understated luxury. I developed a unified design system that informed all physical collateral—including curated print materials and structured editorial floorplans—ensuring that every asset serves as a precise, elegant touchpoint for sophisticated buyers and brokers.
To generate highly targeted market engagement, I extended the property's core visual language into a comprehensive suite of digital acquisition tools. Utilizing disciplined typography and high-impact layouts, I designed a series of targeted digital advertising campaigns and editorial eblasts that successfully sustained brand narrative and velocity throughout the sales cycle.
14 White Tribeca
- Branding
- Collateral
- Website
I directed the comprehensive brand identity, marketing collateral, and digital design ecosystem for 14 White Street, a very limited collection of seven luxury residences in Tribeca’s East Historic District. Represented by the Eklund|Gomes Team at Douglas Elliman, the creative objective was to mirror the project’s meticulous architectural craftsmanship and boutique scale across every touchpoint.
In Collaboration with:
12 Locks NYC
The visual identity captures the understated prestige of a landmark Tribeca address. I developed a unified design system that dictated all physical and print assets—including bespoke property signage, structured editorial floorplans, and comprehensive fact sheets. Every detail was crafted to communicate NAVA's custom-designed, light-filled interiors to prospective ultra-high-net-worth buyers.
The digital strategy was engineered to scale alongside the development’s sales cycle, bridging an initial high-impact teaser phase into a sophisticated, upcoming full web launch. Built with crisp interaction patterns, disciplined typographic hierarchy, and a refined layout structure, the web interface transforms structural and architectural excellence into an immersive, editorial user experience.
