The branding framework establishes an aesthetic of classic understated luxury. I developed a unified design system that informed all physical collateral—including curated print materials and structured editorial floorplans—ensuring that every asset serves as a precise, elegant touchpoint for sophisticated buyers and brokers.
85 Worth Street
- Branding
- Collateral
- Digital Ads
I directed the comprehensive brand identity and cross-channel creative suite for 85 Worth, an elegant residential conversion in New York City. The objective was to cultivate a distinct visual identity that captures the building’s historic Tribeca character and translate it seamlessly across highly refined physical and digital marketing touchpoints.
In Collaboration with:
12 Locks NYC
Translating historic Tribeca character into a cohesive, high-end identity across physical and digital touchpoints.
To generate highly targeted market engagement, I extended the property's core visual language into a comprehensive suite of digital acquisition tools. Utilizing disciplined typography and high-impact layouts, I designed a series of targeted digital advertising campaigns and editorial eblasts that successfully sustained brand narrative and velocity throughout the sales cycle.
Monogram New York
- Digital Ads
- Website
I directed the comprehensive digital evolution and omnichannel marketing assets for Monogram New York, a luxury residential tower in Midtown Manhattan. Initially designing the launch website as Digital Director at The Seventh Art, I subsequently partnered with Agency in Pursuit to manage the post-launch creative ecosystem, executing full-spectrum design updates across digital platforms and physical touchpoints.
In Collaboration with:
Seventh Art & Pursuit
Translating the core brand identity developed by The Seventh Art, I designed a sophisticated digital presence optimized for high-end real estate acquisition. Following the initial launch, I continued to spearhead ongoing website updates, maintaining fluid layout integrity, disciplined typographic hierarchy, and seamless user experiences tailored to a global audience.
To sustain market momentum and drive continuous conversion, I extended Monogram’s visual language into a comprehensive, multi-channel campaign suite. This included designing high-impact New York Times print ads, targeted digital banner campaigns, and structured editorial eblasts, alongside large-scale neighborhood signage and physical retail environments.
Rosewood Residences Naples
- Digital Ads
- Website
Working within The Seventh Art, I spearheaded the digital design and execution for Rosewood Residences Naples, an ultra-luxury coastal enclave on Florida’s Paradise Coast. Taking the team’s approved brand direction, my role was to translate their signature A Sense of Place® philosophy into an immersive, high-end online presence that mirrors the bespoke scale and understated elegance of the physical property.
In Collaboration with:
Seventh Art
The website design rejects traditional real estate templates in favor of a sophisticated editorial experience. Grounded by fluid screen layouts, generous whitespace, and a coastal-inspired palette, the interface prioritizes cinematic storytelling and intuitive navigation. Tailored mobile-first layouts preserve this visual grandeur, ensuring seamless, high-touch user interaction across all devices.
To ensure absolute continuity across the digital buyer journey, I extended the brand's visual language into a comprehensive suite of marketing collateral, including targeted digital ads and luxury eblast campaigns. Built with disciplined typographic hierarchy and striking lifestyle imagery, these digital touchpoints maintained a cohesive brand voice that effectively bridged the gap between awareness and conversion.
