The digital interface establishes a tranquil, editorial narrative tailored for luxury real estate discovery. Grounded by disciplined typography, fine-line layout framing, and generous negative space, the design allows cinematic architectural renderings and lifestyle imagery to lead the user experience. Every interaction pattern was shaped to guide prospective buyers and brokers intuitively through floor plans, residential finishes, and resort-level amenities.
Mr. C Residences Boca Raton
- Digital Ads
- Website
Working as Digital Director with The Seventh Art, I led the digital art direction and website design for Mr. C Residences Boca Raton. Inspired by four generations of the Cipriani family’s hospitality heritage, the objective was to translate the brand’s timeless European glamour and maritime sophistication into an elite digital flagship for 133 private luxury residences.
Agency: The Seventh Art
Brand Heritage: Mr. C / Cipriani
Web Development: SYSTEM Studio
In close collaboration with SYSTEM Studio for technical engineering and frontend build, the digital art direction prioritized absolute responsive fidelity. The desktop layout's typographic rhythm translates seamlessly into mobile viewports, preserving crisp grid margins and effortless inquiry funnels across all devices.
85 Worth Street
- Branding
- Collateral
- Digital Ads
I directed the comprehensive brand identity and cross-channel creative suite for 85 Worth, an elegant residential conversion in New York City. The objective was to cultivate a distinct visual identity that captures the building’s historic Tribeca character and translate it seamlessly across highly refined physical and digital marketing touchpoints.
In Collaboration with:
12 Locks NYC
Translating historic Tribeca character into a cohesive, high-end identity across physical and digital touchpoints.
The branding framework establishes an aesthetic of classic understated luxury. I developed a unified design system that informed all physical collateral—including curated print materials and structured editorial floorplans—ensuring that every asset serves as a precise, elegant touchpoint for sophisticated buyers and brokers.
To generate highly targeted market engagement, I extended the property's core visual language into a comprehensive suite of digital acquisition tools. Utilizing disciplined typography and high-impact layouts, I designed a series of targeted digital advertising campaigns and editorial eblasts that successfully sustained brand narrative and velocity throughout the sales cycle.
Monogram New York
- Digital Ads
- Website
I directed the comprehensive digital evolution and omnichannel marketing assets for Monogram New York, a luxury residential tower in Midtown Manhattan. Initially designing the launch website as Digital Director at The Seventh Art, I subsequently partnered with Agency in Pursuit to manage the post-launch creative ecosystem, executing full-spectrum design updates across digital platforms and physical touchpoints.
In Collaboration with:
Seventh Art & Pursuit
Translating the core brand identity developed by The Seventh Art, I designed a sophisticated digital presence optimized for high-end real estate acquisition. Following the initial launch, I continued to spearhead ongoing website updates, maintaining fluid layout integrity, disciplined typographic hierarchy, and seamless user experiences tailored to a global audience.
To sustain market momentum and drive continuous conversion, I extended Monogram’s visual language into a comprehensive, multi-channel campaign suite. This included designing high-impact New York Times print ads, targeted digital banner campaigns, and structured editorial eblasts, alongside large-scale neighborhood signage and physical retail environments.
Rosewood Residences Naples
- Digital Ads
- Website
Working within The Seventh Art, I spearheaded the digital design and execution for Rosewood Residences Naples, an ultra-luxury coastal enclave on Florida’s Paradise Coast. Taking the team’s approved brand direction, my role was to translate their signature A Sense of Place® philosophy into an immersive, high-end online presence that mirrors the bespoke scale and understated elegance of the physical property.
In Collaboration with:
Seventh Art
The website design rejects traditional real estate templates in favor of a sophisticated editorial experience. Grounded by fluid screen layouts, generous whitespace, and a coastal-inspired palette, the interface prioritizes cinematic storytelling and intuitive navigation. Tailored mobile-first layouts preserve this visual grandeur, ensuring seamless, high-touch user interaction across all devices.
To ensure absolute continuity across the digital buyer journey, I extended the brand's visual language into a comprehensive suite of marketing collateral, including targeted digital ads and luxury eblast campaigns. Built with disciplined typographic hierarchy and striking lifestyle imagery, these digital touchpoints maintained a cohesive brand voice that effectively bridged the gap between awareness and conversion.
