The re-brand establishes a powerful visual narrative that anchors Marx Realty at the intersection of heritage and modern sophistication. From foundational brand strategy to typography and visual assets, every creative element was developed to project an aesthetic of timeless authority, distinguishing the firm within a highly competitive market landscape.
Marx Realty
- Branding
- Collateral
- Website
I led the comprehensive re-brand and complete creative execution for Marx Realty, a prominent real estate investment and management firm. My objective was to modernize their entire visual identity and translate it into a sophisticated digital platform that reflects the company’s historic legacy, design-led philosophy, and premier property portfolio.
In Collaboration with:
12 Locks NYC
The website acts as the digital anchor for the new brand identity, rejecting traditional corporate formats in favor of a clean, high-touch editorial interface. Utilizing fluid grid structures, disciplined typography, and cinematic visual elements, the platform provides an immersive user experience that showcases flagship properties with absolute clarity and precision.
Four Seasons Private Residences Bahrain Bay
- Website
Working as Digital Director within The Seventh Art, I led the digital design for Bahrain Bay Residences, a premier luxury waterfront development in Manama. Taking the agency’s established brand identity guidelines, my objective was to translate their vision into an elite digital ecosystem that mirrors the property’s architectural grandeur and master-planned coastal sophistication.
In Collaboration with:
Seventh Art
The website design rejects traditional template constraints in favor of a bespoke, highly sophisticated editorial interface. Grounded by clean layouts, generous whitespace, and an intentional use of the brand's signature framing and borders, the UI prioritizes cinematic visual pacing and intuitive navigation. Every interface element is meticulously crafted to frame the expansive waterfront views and architectural details seamlessly.
To capture an international audience of high-net-worth individuals, the user experience emphasizes frictionless interaction patterns and smooth navigation. The tailored, mobile-first design perfectly preserves the site's disciplined typographic hierarchy and visual balance across all devices, ensuring an effortless transition from initial discovery to private inquiry submission.
Monogram New York
- Digital Ads
- Website
I directed the comprehensive digital evolution and omnichannel marketing assets for Monogram New York, a luxury residential tower in Midtown Manhattan. Initially designing the launch website as Digital Director at The Seventh Art, I subsequently partnered with Agency in Pursuit to manage the post-launch creative ecosystem, executing full-spectrum design updates across digital platforms and physical touchpoints.
In Collaboration with:
Seventh Art & Pursuit
Translating the core brand identity developed by The Seventh Art, I designed a sophisticated digital presence optimized for high-end real estate acquisition. Following the initial launch, I continued to spearhead ongoing website updates, maintaining fluid layout integrity, disciplined typographic hierarchy, and seamless user experiences tailored to a global audience.
To sustain market momentum and drive continuous conversion, I extended Monogram’s visual language into a comprehensive, multi-channel campaign suite. This included designing high-impact New York Times print ads, targeted digital banner campaigns, and structured editorial eblasts, alongside large-scale neighborhood signage and physical retail environments.
Rosewood Residences Naples
- Digital Ads
- Website
Working within The Seventh Art, I spearheaded the digital design and execution for Rosewood Residences Naples, an ultra-luxury coastal enclave on Florida’s Paradise Coast. Taking the team’s approved brand direction, my role was to translate their signature A Sense of Place® philosophy into an immersive, high-end online presence that mirrors the bespoke scale and understated elegance of the physical property.
In Collaboration with:
Seventh Art
The website design rejects traditional real estate templates in favor of a sophisticated editorial experience. Grounded by fluid screen layouts, generous whitespace, and a coastal-inspired palette, the interface prioritizes cinematic storytelling and intuitive navigation. Tailored mobile-first layouts preserve this visual grandeur, ensuring seamless, high-touch user interaction across all devices.
To ensure absolute continuity across the digital buyer journey, I extended the brand's visual language into a comprehensive suite of marketing collateral, including targeted digital ads and luxury eblast campaigns. Built with disciplined typographic hierarchy and striking lifestyle imagery, these digital touchpoints maintained a cohesive brand voice that effectively bridged the gap between awareness and conversion.
14 White Tribeca
- Branding
- Collateral
- Website
I directed the comprehensive brand identity, marketing collateral, and digital design ecosystem for 14 White Street, a very limited collection of seven luxury residences in Tribeca’s East Historic District. Represented by the Eklund|Gomes Team at Douglas Elliman, the creative objective was to mirror the project’s meticulous architectural craftsmanship and boutique scale across every touchpoint.
In Collaboration with:
12 Locks NYC
The visual identity captures the understated prestige of a landmark Tribeca address. I developed a unified design system that dictated all physical and print assets—including bespoke property signage, structured editorial floorplans, and comprehensive fact sheets. Every detail was crafted to communicate NAVA's custom-designed, light-filled interiors to prospective ultra-high-net-worth buyers.
The digital strategy was engineered to scale alongside the development’s sales cycle, bridging an initial high-impact teaser phase into a sophisticated, upcoming full web launch. Built with crisp interaction patterns, disciplined typographic hierarchy, and a refined layout structure, the web interface transforms structural and architectural excellence into an immersive, editorial user experience.
10 Grand Central
- Collateral
- Website
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In Collaboration with:
12 Locks NYC
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