The digital interface establishes a tranquil, editorial narrative tailored for luxury real estate discovery. Grounded by disciplined typography, fine-line layout framing, and generous negative space, the design allows cinematic architectural renderings and lifestyle imagery to lead the user experience. Every interaction pattern was shaped to guide prospective buyers and brokers intuitively through floor plans, residential finishes, and resort-level amenities.
Mr. C Residences Boca Raton
- Digital Ads
- Website
Working as Digital Director with The Seventh Art, I led the digital art direction and website design for Mr. C Residences Boca Raton. Inspired by four generations of the Cipriani family’s hospitality heritage, the objective was to translate the brand’s timeless European glamour and maritime sophistication into an elite digital flagship for 133 private luxury residences.
Agency: The Seventh Art
Brand Heritage: Mr. C / Cipriani
Web Development: SYSTEM Studio
In close collaboration with SYSTEM Studio for technical engineering and frontend build, the digital art direction prioritized absolute responsive fidelity. The desktop layout's typographic rhythm translates seamlessly into mobile viewports, preserving crisp grid margins and effortless inquiry funnels across all devices.
Mandarin Oriental Residences Kanai, Riviera Maya
- Website
Working as Digital Director within The Seventh Art, I led the digital UX/UI design and art direction for Mandarin Oriental Residences Riviera Maya. Developed by GIM Holdings, with strategic project management by Skylla Group, the goal was to translate the destination’s oceanfront setting and hospitality heritage into an elevated, high-touch online experience.
Agency: The Seventh Art
Developer: GIM Holdings
Strategic Partner: Skylla Group
The platform bypasses standard industry conventions in favor of a bespoke, editorial digital environment that feels intentional and calm. Structured around clean spatial pacing, disciplined typography, and generous negative space, the interface lets the coastal landscape, master plan, and residential features take priority. Every user touchpoint is crafted to guide prospective buyers naturally toward private residence inquiries.
The digital art direction balances visual hierarchy with fluid responsive behavior across all screen sizes. Desktop compositions translate cleanly into mobile viewports, preserving the clarity of full-bleed imagery and balanced typography without clutter. The resulting platform delivers an understated, intuitive digital showcase that reflects the Mandarin Oriental standard of service and living.
The Village at Landmark
- AI Content
- Website
Working as Digital Director within The Seventh Art, I led the digital design and multimedia execution for The Village at Landmark, a premier high-end residential development. Utilizing the agency’s established brand identity, I pushed the boundaries of standard real estate marketing by introducing advanced AI rendering upgrades and custom AI-generated video assets to anchor the property’s immersive launch presence.
In Collaboration with:
Seventh Art
The digital platform was designed to establish a sharp, modern editorial narrative. Grounded by fluid grid structures, dramatic typography, and intentional spatial pacing, the user interface translates standard structural layouts into a high-touch sensory journey. The responsive, mobile-first design maintains absolute alignment and crisp interaction patterns to guide UHNW prospective buyers fluidly toward private inquiries.
Marking an intentional expansion of my digital capabilities, I spearheaded the project's visual enhancements through technical AI architecture. I directed and executed custom AI rendering upgrades to elevate the architectural visualization, and generated the cinematic video sequences used for the platform's high-impact hero video backgrounds, seamlessly blending emerging technology with pristine design craft.
Fusing minimalist design precision with advanced AI image and video generation to redefine luxury real estate storytelling.
Marx Realty
- Branding
- Collateral
- Website
I led the comprehensive re-brand and complete creative execution for Marx Realty, a prominent real estate investment and management firm. My objective was to modernize their entire visual identity and translate it into a sophisticated digital platform that reflects the company’s historic legacy, design-led philosophy, and premier property portfolio.
In Collaboration with:
12 Locks NYC
The re-brand establishes a powerful visual narrative that anchors Marx Realty at the intersection of heritage and modern sophistication. From foundational brand strategy to typography and visual assets, every creative element was developed to project an aesthetic of timeless authority, distinguishing the firm within a highly competitive market landscape.
The website acts as the digital anchor for the new brand identity, rejecting traditional corporate formats in favor of a clean, high-touch editorial interface. Utilizing fluid grid structures, disciplined typography, and cinematic visual elements, the platform provides an immersive user experience that showcases flagship properties with absolute clarity and precision.
Four Seasons Private Residences Bahrain Bay
- Website
Working as Digital Director within The Seventh Art, I led the digital design for Bahrain Bay Residences, a premier luxury waterfront development in Manama. Taking the agency’s established brand identity guidelines, my objective was to translate their vision into an elite digital ecosystem that mirrors the property’s architectural grandeur and master-planned coastal sophistication.
In Collaboration with:
Seventh Art
The website design rejects traditional template constraints in favor of a bespoke, highly sophisticated editorial interface. Grounded by clean layouts, generous whitespace, and an intentional use of the brand's signature framing and borders, the UI prioritizes cinematic visual pacing and intuitive navigation. Every interface element is meticulously crafted to frame the expansive waterfront views and architectural details seamlessly.
To capture an international audience of high-net-worth individuals, the user experience emphasizes frictionless interaction patterns and smooth navigation. The tailored, mobile-first design perfectly preserves the site's disciplined typographic hierarchy and visual balance across all devices, ensuring an effortless transition from initial discovery to private inquiry submission.
Monogram New York
- Digital Ads
- Website
I directed the comprehensive digital evolution and omnichannel marketing assets for Monogram New York, a luxury residential tower in Midtown Manhattan. Initially designing the launch website as Digital Director at The Seventh Art, I subsequently partnered with Agency in Pursuit to manage the post-launch creative ecosystem, executing full-spectrum design updates across digital platforms and physical touchpoints.
In Collaboration with:
Seventh Art & Pursuit
Translating the core brand identity developed by The Seventh Art, I designed a sophisticated digital presence optimized for high-end real estate acquisition. Following the initial launch, I continued to spearhead ongoing website updates, maintaining fluid layout integrity, disciplined typographic hierarchy, and seamless user experiences tailored to a global audience.
To sustain market momentum and drive continuous conversion, I extended Monogram’s visual language into a comprehensive, multi-channel campaign suite. This included designing high-impact New York Times print ads, targeted digital banner campaigns, and structured editorial eblasts, alongside large-scale neighborhood signage and physical retail environments.
Rosewood Residences Naples
- Digital Ads
- Website
Working within The Seventh Art, I spearheaded the digital design and execution for Rosewood Residences Naples, an ultra-luxury coastal enclave on Florida’s Paradise Coast. Taking the team’s approved brand direction, my role was to translate their signature A Sense of Place® philosophy into an immersive, high-end online presence that mirrors the bespoke scale and understated elegance of the physical property.
In Collaboration with:
Seventh Art
The website design rejects traditional real estate templates in favor of a sophisticated editorial experience. Grounded by fluid screen layouts, generous whitespace, and a coastal-inspired palette, the interface prioritizes cinematic storytelling and intuitive navigation. Tailored mobile-first layouts preserve this visual grandeur, ensuring seamless, high-touch user interaction across all devices.
To ensure absolute continuity across the digital buyer journey, I extended the brand's visual language into a comprehensive suite of marketing collateral, including targeted digital ads and luxury eblast campaigns. Built with disciplined typographic hierarchy and striking lifestyle imagery, these digital touchpoints maintained a cohesive brand voice that effectively bridged the gap between awareness and conversion.
14 White Tribeca
- Branding
- Collateral
- Website
I directed the comprehensive brand identity, marketing collateral, and digital design ecosystem for 14 White Street, a very limited collection of seven luxury residences in Tribeca’s East Historic District. Represented by the Eklund|Gomes Team at Douglas Elliman, the creative objective was to mirror the project’s meticulous architectural craftsmanship and boutique scale across every touchpoint.
In Collaboration with:
12 Locks NYC
The visual identity captures the understated prestige of a landmark Tribeca address. I developed a unified design system that dictated all physical and print assets—including bespoke property signage, structured editorial floorplans, and comprehensive fact sheets. Every detail was crafted to communicate NAVA's custom-designed, light-filled interiors to prospective ultra-high-net-worth buyers.
The digital strategy was engineered to scale alongside the development’s sales cycle, bridging an initial high-impact teaser phase into a sophisticated, upcoming full web launch. Built with crisp interaction patterns, disciplined typographic hierarchy, and a refined layout structure, the web interface transforms structural and architectural excellence into an immersive, editorial user experience.
10 Grand Central
- Collateral
- Website
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In Collaboration with:
12 Locks NYC
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