Ready to take your brand to new
and exciting places? Email me

Where

Based in Belgrade / Working Worldwide

Contact

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Pedja Zdravkovic

FAQ

What is your professional background, and how long have you been in the industry?

I am a designer and creative director with over 23 years of professional experience specializing in branding, digital ecosystems, and visual communication. Since 2003, I have partnered with premier global agencies alongside my own independent clients to translate complex brand visions into sophisticated digital realities.

What is your relationship with The Seventh Art?

I have maintained an 18-year tenure with The Seventh Art, where I currently serve as Digital Director. Over the past 15 years, I have worked with them remotely, leading digital design execution for global luxury real estate portfolios, while simultaneously taking on independent clients and working with other agencies.

What geographic markets do you typically serve?

My work is highly global. I have enhanced and elevated brand identities across prime real estate markets including New York, London, Dubai, Monaco, and Switzerland, as well as modernizing investment and corporate profiles in emerging markets across Europe, Asia, Africa, and South America.

What specific design services do you offer?

I operate fluidly across multiple design disciples depending on the project requirements:
Brand & Digital Strategy: Positioning, naming, and digital ecosystem planning.
Brand Identity & Systems: Developing visual identities, design systems, and comprehensive brand guidelines.
Digital Products & Websites: End-to-end UX/UI, design direction, and seamless design-to-development handoffs.
Creative Direction: Art direction, campaign design, and leading both in-house and external creative teams.

What is your design philosophy?

My execution is deeply rooted in the foundational principles of Swiss design—defined by absolute precision, highly disciplined typography, generous whitespace, and an unwavering commitment to subtle, functional beauty.

How do you handle real estate projects where an agency has already established the branding?

This is my exact digital superpower. I regularly take a team’s or agency’s pre-approved static brand guidelines and seamlessly translate them into an immersive, high-end online presence. I ensure that the brand’s physical philosophy—such as the signature framing or borders used for Bahrain Bay Residences—is perfectly preserved and expanded within the digital user interface.

Do you design marketing collateral beyond websites?

Yes. To ensure absolute continuity across the entire buyer journey, I design full-spectrum omnichannel assets including targeted digital ad campaigns, luxury editorial eblasts, large-scale physical property signage, and retail environments.

What types of clients do you work with?

I primarily partner with leading real estate developers, luxury hospitality operators, architecture studios, corporate entities, institutional investors, and venture-backed startups looking to build or modernize high-end brands.

How can we start a project together?

You can easily get in touch via the Contact page. Sharing a few brief details regarding your creative goals, estimated timeline, and budget parameters is the best way to safely start our conversation.