The visual identity captures the understated prestige of a landmark Tribeca address. I developed a unified design system that dictated all physical and print assets—including bespoke property signage, structured editorial floorplans, and comprehensive fact sheets. Every detail was crafted to communicate NAVA's custom-designed, light-filled interiors to prospective ultra-high-net-worth buyers.
14 White Tribeca
- Branding
- Collateral
- Website
I directed the comprehensive brand identity, marketing collateral, and digital design ecosystem for 14 White Street, a very limited collection of seven luxury residences in Tribeca’s East Historic District. Represented by the Eklund|Gomes Team at Douglas Elliman, the creative objective was to mirror the project’s meticulous architectural craftsmanship and boutique scale across every touchpoint.
In Collaboration with:
12 Locks NYC
The digital strategy was engineered to scale alongside the development’s sales cycle, bridging an initial high-impact teaser phase into a sophisticated, upcoming full web launch. Built with crisp interaction patterns, disciplined typographic hierarchy, and a refined layout structure, the web interface transforms structural and architectural excellence into an immersive, editorial user experience.
