The branding framework establishes an aesthetic of classic understated luxury. I developed a unified design system that informed all physical collateral—including curated print materials and structured editorial floorplans—ensuring that every asset serves as a precise, elegant touchpoint for sophisticated buyers and brokers.
85 Worth Street
- Branding
- Collateral
- Digital Ads
I directed the comprehensive brand identity and cross-channel creative suite for 85 Worth, an elegant residential conversion in New York City. The objective was to cultivate a distinct visual identity that captures the building’s historic Tribeca character and translate it seamlessly across highly refined physical and digital marketing touchpoints.
In Collaboration with:
12 Locks NYC
Translating historic Tribeca character into a cohesive, high-end identity across physical and digital touchpoints.
To generate highly targeted market engagement, I extended the property's core visual language into a comprehensive suite of digital acquisition tools. Utilizing disciplined typography and high-impact layouts, I designed a series of targeted digital advertising campaigns and editorial eblasts that successfully sustained brand narrative and velocity throughout the sales cycle.
