The platform bypasses standard industry conventions in favor of a bespoke, editorial digital environment that feels intentional and calm. Structured around clean spatial pacing, disciplined typography, and generous negative space, the interface lets the coastal landscape, master plan, and residential features take priority. Every user touchpoint is crafted to guide prospective buyers naturally toward private residence inquiries.
Mandarin Oriental Residences Kanai, Riviera Maya
- Website
Working as Digital Director within The Seventh Art, I led the digital UX/UI design and art direction for Mandarin Oriental Residences Riviera Maya. Developed by GIM Holdings, with strategic project management by Skylla Group, the goal was to translate the destination’s oceanfront setting and hospitality heritage into an elevated, high-touch online experience.
Agency: The Seventh Art
Developer: GIM Holdings
Strategic Partner: Skylla Group
The digital art direction balances visual hierarchy with fluid responsive behavior across all screen sizes. Desktop compositions translate cleanly into mobile viewports, preserving the clarity of full-bleed imagery and balanced typography without clutter. The resulting platform delivers an understated, intuitive digital showcase that reflects the Mandarin Oriental standard of service and living.
