Pedja Zdravkovic

Rosewood Residences Naples

  • Digital Ads
  • Website

Working within The Seventh Art, I spearheaded the digital design and execution for Rosewood Residences Naples, an ultra-luxury coastal enclave on Florida’s Paradise Coast. Taking the team’s approved brand direction, my role was to translate their signature A Sense of Place® philosophy into an immersive, high-end online presence that mirrors the bespoke scale and understated elegance of the physical property.

In Collaboration with:
Seventh Art

Rosewood Residences Naples – Mobile website design mockup showing three iPhone screens, by Pedja Zdravkovic
Rosewood Residences Naples homepage design – Refined Luxury Inspired by Nature – digital design by Pedja Zdravkovic
Rosewood Residences Naples – Residences interior page design featuring dining room and bedroom renders, by Pedja Zdravkovic
Rosewood Residences Naples – Desktop website design showing gallery and inquiry form pages, by Pedja Zdravkovic
Rosewood Residences Naples – Luxury beachfront lifestyle photography, couple on Naples Florida coastline at sunset

The website design rejects traditional real estate templates in favor of a sophisticated editorial experience. Grounded by fluid screen layouts, generous whitespace, and a coastal-inspired palette, the interface prioritizes cinematic storytelling and intuitive navigation. Tailored mobile-first layouts preserve this visual grandeur, ensuring seamless, high-touch user interaction across all devices.

Rosewood Residences Naples – Desktop website design showing 42 resort-style beachfront residences page, by Pedja Zdravkovic
Rosewood Residences Naples – Sales gallery landing page design by Pedja Zdravkovic

To ensure absolute continuity across the digital buyer journey, I extended the brand's visual language into a comprehensive suite of marketing collateral, including targeted digital ads and luxury eblast campaigns. Built with disciplined typographic hierarchy and striking lifestyle imagery, these digital touchpoints maintained a cohesive brand voice that effectively bridged the gap between awareness and conversion.

Rosewood Residences Naples – Brand lifestyle photography of woman in tropical garden for luxury real estate campaign
Rosewood Residences Naples – Digital advertising campaign creative including display banner ads, designed by Pedja Zdravkovic
Rosewood Residences Naples – Luxury brand lifestyle photography of woman in tropical gardens, used in digital ad campaign
Rosewood Residences Naples – 728x90 leaderboard digital ad banners, luxury real estate display advertising by Pedja Zdravkovic